💄 I just became the first Polish ambassador of Lancôme and first athlete among its brand ambassadors like Zendaya or Julia Roberts... This is huge for me and I’m looking forward to this journey. Stay tuned for more! #IGAxLancome #partnership pic.twitter.com/lZAEKk8za0
— Iga Świątek (@iga_swiatek) April 15, 2024
Poland's Świątek becomes the first athlete ever with a Lancôme sponsorship
2024-04-15, 20:04 | aktualizacja 2024-04-15, 20:04
On Monday Iga Świątek began her 99th week as the leader of the WTA ranking - and announced yet another prestigious sponsorship deal, this time with the Lancôme brand.
Iga Świątek is the best Polish tennis player of all time. Lancôme is a world-renowned French luxury perfumes and cosmetics house - and a part of L'Oréal Luxury Products division, which is its parent company.
Never before had neither any athlete nor any Pole been endorsed by the Lancôme brand. However, the luxury cosmetics giant recognized Świątek's power on and off the court, asked her to join the other 'big name' brand ambassadors like Zendaya or Julia Roberts - and Iga accepted. Świątek will support Write Your Future - the brand's global social project addressed to women, aimed to provide support and motivation.
Serving aces and serving looks 📸
— TENNIS (@Tennis) April 15, 2024
Joining the ranks of celebrities like Julia Roberts and Zendaya, World No. 1 Iga Swiatek announces her cosmetic sponsorship with Lancôme. ⤵️ https://t.co/firfCRidpv
The Polish tennis star wrote on social media that she had long had great fondness for this brand - and that she is proud to join its distinguished ambassadors. Świątek also added she is glad that "together with Lancôme we will develop a CSR program supporting women in the labor market - because it shows that we have common goals and values".
💄 Zostałam pierwszą ambasadorką Lancôme w Polsce i pierwszą przedstawicielką świata sportu w gronie ich ambasadorek na całym świecie. A być w gronie tak utalentowanych i inspirujących kobiet jak Julia Roberts czy Zendaya… No to jest coś. Stay tuned! #współpracasponsorska pic.twitter.com/ru7aKCd6wy
— Iga Świątek (@iga_swiatek) April 15, 2024
According to Irena Sveide, general director of the L'Oréal Luxe division in Poland, "Iga embodies strength, perseverance and the pursuit of perfection", while Świątek's "attitude and outstanding achievements, as well as the inspiring role of a young leader, deeply resonate with the philosophy of the Lancôme brand, which celebrates women's achievements and beauty in all dimensions".
Good morning ☀️
— C | (@SoCalScreener) April 15, 2024
Iga Świątek: Porsche, Lancôme & etc. girly, WTA World No. 1 for 99 weeks & counting 🔥 pic.twitter.com/lear8UJIvS
This is another prestigious marketing contract for the best Polish tennis player. Świątek already promotes brands such as Lego, Porsche and Infosys.
Iga is the first-ever women's tennis player to sign with On.
— Yura 🎾 (@hilshanskyi) April 15, 2024
Iga is the first-ever global tennis player to partner with Visa.
Iga is the first-ever female athlete to become an Infosys global ambassador.
Iga is the first-ever athlete to become a Lancôme ambassador.
💄 pic.twitter.com/sVOqqeEnxC
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Source: WirtualneMedia.pl